After been in Japan for 1 year and being in charge of Rakuten Ichiba development team, we are finally making some good visible changes that should help shoppers everywhere around the world with an easier shopping experience for new users!
Not sure if everyone knows about this but Rakuten Ichiba in Japan has extremely competitive pricing when compare to Amazon and Yahoo! I believe over 50% of the pricing is a lot cheaper on Rakuten than on Amazon. So if you make a bit of an effort, you will find the great/awesome deal!
Rakuten Ichiba has been historically designed for loyal users and focus a lot on discovery shopping to really help give all merchants (especially long-tail merchants) a fair chance to engage and sell to shoppers. This is drastically different than the "vending machine" approach of amazon. I can't talk about all the cool features that we're working on that'll be coming out soon but I do want to share one news! Please share it with others!
Tonight was the first time my wife said "Wow! This is a nice new interface and I can finally use it now!". She was referring to the "English interface for Rakuten Ichiba". The user experience is different than the Japanese language version, so I encourage all foreigners to try it out! It should hopefully be a lot better than the "google chrome translate version" :) Please feel free to share your thoughts directly here to help us continue to improve it. The business and technology team has been working extremely hard on making these improvements (small and big) and will continue to do so till we're the best commerce site in the world!
So please retweet, like, reshare this post and give me feedback!